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Course Lessons
1 lessons
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Paid Ads
18:00paid ads
Paid Ads
Paid Ads Course
Paid Ads Course
Master the skills needed to create, manage, and optimize high-performing paid advertising campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more.
This practical Paid Ads Course is designed to help you understand how digital advertising works and how to turn advertising budgets into measurable business results. You’ll learn how to identify the right audience, create compelling ad campaigns, choose effective targeting strategies, manage budgets, analyze performance, and optimize campaigns for better results.
What You’ll Learn
- Fundamentals of paid advertising and digital marketing
- Meta (Facebook & Instagram) Ads
- Google Ads and search advertising
- Audience research and targeting
- Campaign structure and ad setup
- Ad copy and creative strategies
- Budgeting and bidding strategies
- Conversion tracking and campaign measurement
- Understanding CTR, CPC, CPM, CPA, ROAS, and other key metrics
- Campaign optimization and scaling
- Retargeting and remarketing strategies
- Common mistakes and how to avoid wasted ad spend
What you'll learn
✓Fundamentals of paid advertising and digital marketing Meta (Facebook & Instagram) Ads Google Ads and search advertising Audience research and targeting Campaign structure and ad setup Ad copy and creative strategies Budgeting and bidding strategies Conversion tracking and campaign measurement Understanding CTR, CPC, CPM, CPA, ROAS, and other key metrics Campaign optimization and scaling Retargeting and remarketing strategies Common mistakes and how to avoid wasted ad spend
Course Curriculum
1 modules · 1 lessons
Requirements
This course is ideal for:
- Business owners and entrepreneurs
- Digital marketing beginners
- Social media marketers
- Freelancers and marketing professionals
- E-commerce owners
- Anyone looking to build a career in paid advertising
Your Instructor
Nisrine Ali Said
Course Instructor
With 14+ years of experience steering brand marketing across the GCC, Nisrine is a former CMO and advisor to 40+ leading brands in the UAE, KSA, and Qatar. She founded this platform to replace generic fluff with proven, real-world frameworks that deliver actual business growth.